Experiment 2: Hierarchy
For this experiment, we were asked to create a poster for the type assigned to us. I had received Gill Sans, a humanist san serif typeface created by Eric Gill in 1928. One noticeable feature about Gill Sans is its geometric type, especially highlighted in the letter ‘g’. The type was created to be a legible font that Eric Gill deemed as ‘fool-proof’. It was a type with geometric features and roman proportions. Gill Sans was even nicknamed the Helvetica of England and used heavily in the railroad systems.
When I first started my poster, I was unsure of how to approach the design. I ended with a more infographic poster for my first iteration. I had a lot of information that I had to condense down to create a more graphic poster.
I then decided to condense my poster to the left half of the first iteration, focusing more on the letter ‘g’ to create a graphic. I wanted to still include some parts of the characteristics of the typeface that I had included in the first iteration at the bottom of the poster. Here I messed around with the color scheme as well as the composition.
I ultimately decided on a background with circles to emphasize the geometric aspects of Gill Sans with a blue accent. I also wanted to emphasize how the letter ‘g’ has a straight ear by having the typeface name parallel to the ear. Overall, I am pretty happy with my poster, but I wonder if I could recreate this to become more of a graphic and how I can communicate the information through those graphics.
